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a sound investment

Compared to videos or webinars, podcasting is a cost-effective way of increasing your business opportunities and developing an ever-growing and diverse audience.

A podcast can increase customer engagement, build a memorable brand, support content marketing and communication efforts, generate leads, and increase sales.  

For the cost of one professionally produced ten-minute video you could create a whole series of podcast episodes, and significantly amplify your brand’s impact in the marketplace beyond what video is capable of.

It's a sound investment! 

 
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on-demand audio

No-one likes data-hogging mediums that take a long time to load and quickly eat through data usage plans. Podcasts aren't as data heavy as videos, making them perfect to listen to using smartphones, tablets, 4G, Wi-Fi and in-car technology. In fact, 65% of people who listen to podcasts are doing so using a smartphone (RAJAR/IpsosMori, 2018).

There are 6.9 million adults in the UK who stream or download podcasts to listen to anytime, anywhere - the exact definition of on-demand audio. Podcasts are listened to while driving or travelling (35%), while relaxing (30%), working or studying (24%), or when engaged in exercise or hobbies (15%); (RAJAR/IpsosMori, 2018). In this context, it is a cost-effective way of engaging hard to reach audiences and people who don't have the time, ability or inclination to sit and watch a video or read your internet content.

Finally, organisations that podcast have also found it is an effective way to generate leads, as advertising in podcasts is acted upon by up to two thirds of listeners (ComScore, 2016). 

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CONNECT WITH People

Podcasts are a rapidly growing medium for connecting people with information about important topics. Your business could reach more people with a podcast and:

  • Take listeners on a journey with your brands
  • Share the innovation and design of products 
  • Discuss trends and keep them up-to-date with the latest industry developments 
  • Share your opinions  to help position yourself as a thought leader in your sector 
  • Present experts through guest interviews 
  • Improve learning outcomes when used for educational purposes

The possibilities are endless. 

What could you achieve with a podcast?

 
 
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AMPLIFY YOUR BRAND

Whatever your reason for wanting to podcast, whether that is a one-off, a series of episodes, or an ongoing show, podcasting provides an immense opportunity to promote your brands to your audience in new, fresh and far-reaching ways.

Podcasting will open up channels of branding that you may not have used before. There is plenty of room in the market for an organisation like yours to provide targeted, relevant and compelling content over platforms such as iTunes, Deezer, Stitcher, Google Play, and many, many others.

It’s no longer enough to settle for the traditional methods of branding – your audience expects more.

Will you give it to them?